Following the acquisition of Cypress by Infineon, Infineon and Rutronik have expanded their partnership to include the additional product portfolio. With effect from October 01, 2020, Rutronik Elektronische Bauelemente GmbH is also a franchise distributor for the product portfolio of former Cypress.
The franchise covers the EMEA region and includes the complete product range.
"We are delighted with the expansion of our distribution network. This will further enhance our ability to support our customers with their system requirements in the future," explains Mathias Roettjes, Distribution & EMS Management EMEA at Infineon Technologies AG. In particular, the acquired Memory, Microcontroller, Sensing Technologies as well as the Wireless Portfolio represent an ideal addition to Rutronik's existing product range. These products will primarily cover Rutronik's target markets in the automotive, industrial, home appliance, motor control, and lighting industries. "As one of the leading distributors for active, passive, wireless and electromechanical components, we are delighted that we can now offer our customers an even wider portfolio. As a result, they can source all the products they need for their solutions from a single source at Rutronik," says Thomas Ulinski, Marketing Director Semiconductors Rutronik.