Ideal addition of the product portfolio: Rutronik expands distribution agreement with ams OSRAM

03/01/2022 Unternehmensnachrichten

Rutronik Elektronische Bauelemente GmbH has extended its existing franchise agreement with ams OSRAM to include the full ams product portfolio in the EMEA region. The expansion of the partnership completes Rutronik's existing product portfolio of sensors, lighting, and visualization products and enables it to provide individual customer solutions for applications in the automotive, industrial, and medical market segments, among others, from ams OSRAM.

The long-standing successful cooperation between one of the global leaders in optical solutions and a world-leading broadline distributor now expands with the franchise extension. In the EMEA region, all ams OSRAM products are available and complement Rutronik's existing product portfolio including position and temperature sensors or sensors for vital sign monitoring. “‘For decades there has been a strong and successful partnership with Rutronik, one of the leading distributors in our European Distribution network. The franchise expansion means Rutronik will benefit from the entire ams OSRAM product portfolio comprising of sensing, visualization and lighting products,” says Barron Crosby, Vice President Global Distribution of ams OSRAM. “I´m convinced that our common customers will embrace the opportunity to get access to our broad range products and technologies from one source, enabling them to create best in class sensing solutions for the automotive, industrial and medical markets.”

Customized solutions based on highly innovative components and expert knowledge
New synergies arise due to the high-quality technology and product portfolio and the manufacturer-certified know-how of Rutronik's experts. That provides solutions from a single source that fit the customer's needs even more individually. "It must always be about acting in the interests of the customers. With the expansion of the franchise, we are succeeding in doing just that, because the benefits are clear to see. We complete the high-quality, innovative technology and product portfolio of ams OSRAM and combine this with our specific expertise and services. That enables us to offer the best solution for the respective application. So we create the greatest possible benefit for our customers. We are sure that the extension of the franchise agreement takes us into an even more successful common future", explains Markus Krieg, Chief Marketing Officer of Rutronik.


About ams OSRAM
The ams OSRAM Group (SIX: AMS) is a global leader in optical solutions. By adding intelligence to light and passion to innovation, we enrich people’s lives. This is what we mean by Sensing is Life.

With over 110 years of combined history, our core is defined by imagination, deep engineering expertise and the ability to provide global industrial capacity in sensor and light technologies. We create exciting innovations that enable our customers in the consumer, automotive, healthcare and industrial sectors maintain their competitive edge and drive innovation that meaningfully improves the quality of life in terms of health, safety and convenience, while reducing impact on the environment.

Our around 24,000 employees worldwide focus on innovation across sensing, illumination and
visualization to make journeys safer, medical diagnosis more accurate and daily moments in
communication a richer experience. Our work creates technology for breakthrough applications, which is reflected in over 15,000 patents granted and applied. Headquartered in Premstaetten/Graz (Austria) with a co-headquarters in Munich (Germany), the group achieved over EUR 5 billion revenues in 2021 and is listed as ams-OSRAM AG on the SIX Swiss Exchange (ISIN: AT0000A18XM4). Find out more about us on

ams is a registered trademark of ams-OSRAM AG. In addition many of our products and services are
registered or filed trademarks of ams OSRAM Group. All other company or product names mentioned
herein may be trademarks or registered trademarks of their respective owners.

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For more information about ams OSRAM products and a direct ordering option, please also visit our e-commerce platform at

Thomas Kepcija | Product Sales Manager Analog & Sensors
+49 7231 801 1393 |

Marcel Saffert | Product Sales Manager Analog & Sensors
+49 7231 801 1587 |

The complete ams OSRAM technology and product portfolio is now available at Rutronik in the EMEA region.