At the end of its 50th anniversary, Rutronik presents a new corporate film and a new start page at

02/27/2024 Corporate News

Rutronik Elektronische Bauelemente GmbH releases a new corporate film to mark the end of the celebrations. With the motto "Growth through transformation", the video illustrates in around two minutes the development from a double garage to a global player with more than 1,900 employees in over 80 locations worldwide. The start page of has also been relaunched, presenting a varied media design with different formats.

Rutronik's new corporate film premiered worldwide as part of the anniversary celebrations. The video was shown to employees in various regions, including the Principality of Liechtenstein, Shenzhen, Shanghai, Rome, Bolton, and Fort Lauderdale. It demonstrates that Rutronik is a globally active company and a reliable partner for over 40,000 customers. Its new corporate film highlights the development of the broadline distributor over five decades and its strategy of always recognizing and investing in high-growth future markets at an early stage. Florian Rubländer, Head of Global Marketing Communication at Rutronik, explains: "Rutronik has always been excellent at identifying what is in demand in the world of electronics and acting accordingly. This strength is perfectly showcased in our new corporate film, which illustrates Rutronik's development from a pioneering spirit in a double garage to a provider of system solutions."

New look for the start page
Another initiative is the further development of the start page of its website, In the future, the company will focus on different, varied formats and in particular on the integration of animations and video content. Thanks to the user-friendly and structured layout, Rutronik's entire range is immediately visible – from the various components offered in the individual product groups to the vertical markets and specific innovations from Rutronik System Solutions through to completely new divisions like Rutronik IT Electronics.

Rutronik's new corporate film is available here.

"Growth through transformation": the new corporate film provides an insight into the company's history and an outlook into the future.