Rutronik – The family-owned Global Broadliner

Rutronik Elektronische Bauelemente GmbH was founded in 1973 and is an independent family-owned company based in Ispringen, Germany. Thanks to its continuous positive economic development, the company is one of the world's leading broadline distributors. In the fiscal year 2021, its more than 1,800 employees generated sales of 1.13 billion euros, serving over 40,000 customers. With more than 80 offices worldwide and logistics centers in Austin (Texas), Shanghai, Singapore, and Hong Kong, Rutronik ensures comprehensive customer support in Europe, Asia, and North America.

The company focuses on high-growth future markets that will shape the world of electronics tomorrow. These are Advanced Materials, Advanced Measurement, Processing & Analytics, Advanced Robotics, Automation, Biotechnology, Energy & Power, Future Mobility, IIoT & Internet of everything, Industry 4.0, Medical & Healthcare, and Transportation, Logistics & Supply Chain. To serve customers in these future markets, the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK POWER, RUTRONIK SMART, and RUTRONIK SYSTEM SOLUTIONS initiatives bundle expertise, specific product portfolios, and consultancy support. In this regard, Rutronik relies on customized solutions that are tailored to the respective needs. The services range from competent technical support in product development and Design-Ins, through the diverse product portfolio of leading manufacturers, to the company's software and hardware solutions with partly patented Rutronik IP.

Customized logistics systems, reliable supply chain management, and logistics centers worldwide ensure on-time delivery. The Rutronik24 e-commerce platform completes Rutronik's range of services.


Type of company

Franchise distributor




Ispringen near Pforzheim (Germany)

Warehouse location

Eisingen near Pforzheim (Germany)

Global presence

82 sales offices in Europe, Asia und America


Helmut Rudel (President)

Thomas Rudel (CEO)

Dr. Gregor Sommer (CFO)

Markus Krieg (CMO)

Ramon Demelbauer (CSO)

Frank Altrock (COO)

Sales 2021

1,130 million euros


Product and Services Portfolio

The Rutronik services portfolio is divided into four areas: Consult, Components, Logistics and Quality.

Consult – Specialist technical support

The sales, product marketing and strategic marketing teams, line management as well as application engineers, business development managers and sales engineers work together to offer customers extensive and well-founded technical and commercial support, covering the entire development cycle from brainstorming to design, from prototyping to serial production, all the way through to the phase-out process at the end of the product’s lifecycle. Line management serves as the technical and strategic point of contact with the manufacturer. Seminars, webinars, workshops and tech days on current technical and market topics facilitate transfers of knowledge to the customer. These are supplemented by an extensive information service with data sheets, PCNs, application documents and up-to-date information via newsletter and on the website

Components – Innovative quality products from leading manufacturers

Rutronik offers semiconductors, passive and electromechanical components, boards, storage technologies, displays and wireless products. RUTRONIK EMBEDDED bundles all products and services for specific embedded applications from the product areas of boards, storage, displays, wireless and peripherals, while RUTRONIK SMART brings together sensors, wireless components, micro-controllers, power management and safety & security solutions for devices within the Internet of Things (IoT). Automotive customers receive components from chosen manufacturers alongside specific support at a global level from the Automotive Business Unit. The company’s franchise partners include leading manufacturers with a portfolio of innovative quality products. The unique product mix precisely matches the usual combination of products on a PCB. This enables the broadline distributor to not only cover all needs, but also offer finely coordinated complete solutions. In line with its “second source” principle, Rutronik offers two or three manufacturers for each product or product group in its linecard, providing customers with a broad selection and security of supply, even when product rationing is in effect.

Logistics – Tailored logistics systems

Rutronik’s modular logistics concept allows solutions to be put together as needed. The three base systems – delivery schedule, kanban and consignment – are combined with various parameters, combinations and additional services such as extended label information, industry-specific processes (e.g. VDA compliance), customer-specific packaging solutions, forecasting, safety reserves, barcodes, traceability solutions and much more to form a tailored system.  The automated processes enable customers to reduce their procurement costs, simplify and speed up their processes, and enjoy security of supply. 

Quality – Systematic quality management

The IMS integrated management system encompasses quality, environmental protection and occupational health & safety, and is certified annually in accordance with the international standards ISO 9001, ISO 14001, ISO 45001 and ISO 27001. The certified ESD safety & security measures and the Dry Pack packaging system ensure that components remain absolutely undamaged. As part of its environmental management efforts, Rutronik ramps up its own sustainability practices and assists customers in achieving their own environmental targets.


The Rutronik24 eCommerce platform allows customers to access the Online Catalog, the Procurement section and Product Change Notifications (PCNs) with a single login. The Online Catalog provides an overview of all products supplied by Rutronik along with detailed data sheets, while smart search functions aid selection. The mass quotation link allows customers to conveniently use their bill of materials for purchasing. The Procurement function provides customers with an at-a-glance overview of their current and previous orders, offers, item lists, safety reserves, contracts, consignment stocks and traceability. Up-to-date catalogs, procurement information, PCNs and much more are available to download.