Rutronik Elektronische Bauelemente GmbH is further expanding its presence in China with a new warehouse facility in Shanghai and a new office in Xiamen. This is part of Rutronik's regionalization steps to expand its global presence, such as in Asia and the USA, among others. The overall aim is to supply and advise the strategically relevant markets of the electronics industry as conveniently and directly as possible.
Electronics markets are developing ever more dynamically as supply chains become increasingly global. At the same time, it is crucial to keep an eye on the locally decisive markets with their specific requirements and needs in order to be able to serve customers optimally. "Focusing on regionalization brings us closer to our local customers to provide the best possible field application engineering activities and customer services," stated Markus Krieg, Chief Marketing Officer (CMO) at Rutronik. "In this way, we enable faster decision-making paths, the shortest delivery times, communication in the local language and are further expanding our specialist staff worldwide," Rutronik’s CMO added.