When choosing an employer, college graduates greatly value a friendly working environment,a healthy work-life balance, advancement opportunities and job security. Money is placed down at fifth among the selection criteria. This is the conclusion of a study of college graduates conducted by Kienbaum Communications. In the “Deutschland Test” study “Top career opportunities for graduates” by “Focus Money”, over 10,000 companies from 58 industries were tested in relation to the first four criteria. A total of 511 companies received awards.
Rutronik is Industry Benchmark
In the “wholesale” category, Rutronik Elektronische Bauelemente GmbH achieved top place with a score of 100 out of a possible 100, making it the benchmark for the industry. “We are very proud of being recognized as the top employer for college graduates,” said Thomas Rudel, CEO of Rutronik. “It shows us that we were rightto adopt a strategy whereby we as a modern & innovative enterprise consistently cater to the needs of young academics. With our flat hierarchies and consistent, robust growth, we offer career starters the perfect conditions to launch their career at Rutronik.”
Basis for Survey
The study was conducted on the basis of a three-stage process. In addition to a questionnaire that was sent to the companies, the economic performance indicators of the company from 2011 to 2015 and social listening analysis based on social media sources were reflected in the evaluation. These criteria were then weighted and combined to determine the total score for the company.