Each vertical market team is made up of product engineers and field application engineers (FAEs) from the Active, Passive and Electro-mechanical Divisions, wireless and display product specialists and a sales manager from the existing Rutronik organisation. These are in close contact with each other and regular weekly and monthly meetings supplement co-operation on customer projects and inquiries. As a result, all team members have a uniform and detailed overall understanding of the respective market and the specific applications including the particular requirements, regulations and other specific factors across all product divisions.
The vertical market teams supplement the existing product-based organisational structure of Rutronik, which remains unchanged. They are under the management of Gerd Fischer, Director Vertical Markets, who reports to Markus Krieg, Managing Director Marketing. “With our new teams we are responding to the increased demand of our customers for complete solutions”, explains Gerd Fischer. “We are thus positioning ourselves as a solution provider – this means we’re offering our customers complete solutions consisting of well co-ordinated components which are not geared to superficial, product-related aspects but take into consideration the specific approaches of the respective customer whilst looking at the overall application. As a broadliner we’re not restricted by our portfolio but can cover complete solutions exhaustively. In this way we also guarantee fine-tuning between semiconductors and all other components and enable our customers to achieve a short development time and the greatest possible added value”. In addition to support and advice in all phases of product development and production, the vertical market teams also conduct customer-specific training sessions.
Growth markets in their sights
The six Rutronik vertical market teams focus on the medical, lighting, renewable energy, industrial, automotive and home appliance markets. The medical market includes the three sub-markets of sports activity and healthcare as well as consumer and professional medical. In the area of lighting and renewable energies Rutronik collaborates closely with its subsidiary company Rusol, which offers complete LED and photovoltaic solutions. The parent company concentrates on LED components and modules and components for the main elements in wind power stations, photovoltaic and solar heating plants such as inverters, junction boxes, measuring instruments, battery management and tracking and monitoring solutions. Traditionally, the industrial and car market is one of Rutronik’s strongest markets. In the automotive area, the distributor sees the themes of e-mobility including battery management systems and inverters as well as fuel-saving technologies, safety and infotainment as the market drivers. In industry – as in household appliances – increasing connectivity is to the fore, either wireless or via wired networks. Furthermore, in this area it is also necessary to respond to demands for increased energy efficiency.