Rutronik Elektronische Bauelemente GmbH has been a distribution partner for C&K throughout Europe since 2002. Because the cooperation of many years has demonstrated outstanding value, the two companies have decided to now expand their partnership to the Asian market. In doing so, they strive to achieve greater growth and an increase in new projects and design-in work. "Thanks to the globally consistent nature of Rutronik's operations, with standardized tools and processes, we – just like our customers – have both a central point of contact for our worldwide business and also complete transparency. We are now also in a position to follow customers' design-in work all the way to Asia," explained Serge Veld, Sales Director at C&K. "Our colleagues provide local assistance for the design-in activities of the customers in Asia from our branch offices there," added Martin Unsöld, Senior Marketing Manager at Rutronik. "If the customer transfers their production to Asia, they also receive their tailored prices there." Deliveries for European customers continue to be handled by Rutronik's logistics center in Eisingen, while Asian customers benefit from short delivery times thanks to shipping via the logistics hub in Hong Kong.
The franchise agreement with Rutronik encompasses the entire C&K range of pushbuttons, rocker switches, slide switches and microswitches, products which are of particular interest to the automotive, medical and industrial markets.