The launch of the website rutronik.com.cn follows on from the opening of the Rutronik WeChat account on the social media platform WeChat in November. The company wishes to use the website to make it easier and more convenient for its customers in China to access the product portfolio.
Accordingly, the website not only features a translation of the content in simplified Chinese, but also local and regional content, a specially designed layout and links to social media. The layout itself particularly highlights the Rutronik teams in China and other Asian countries in order to make it easier for people to get in touch. The specially produced content includes local company news, information on seminars, webinars and trade fairs in the region, job advertisements and new products.
'Our aim is to communicate with our Chinese customers as effectively as possible,' explains Markus Krieg, managing director of marketing at Rutronik. 'Website visitors can expect additional social media links and channels, contact forms and WeChat QR codes. We are thus making sure that the process of communicating directly with our team in China is as user-friendly as possible.'