“electronica is the industry’s leading trade show and is obviously one of the year’s biggest highlights,” says Thomas Rudel, CEO of Rutronik. “We want to present ourselves to trade visitors as a knowledgeable, reliable partner and focus on our expertise – especially when it comes to the trending topics of security, digitization, and battery management. electronica also serves as a platform to discuss and build relationships with customers and manufacturers. It goes without saying that we will also talk about the shortage of passive components and the consequences of this,” continued Rudel, saying: “We’re not going to sugarcoat it!”
Exciting Projects at 16 Counters
Thanks to its highly qualified team of field application engineers (FAEs) and product managers, Rutronik offers comprehensive consulting services from the idea to the final product. The distributor will be demonstrating this at electronica at 16 different counters at the small booth belonging to its e-commerce platform Rutronik24 in hall C4-434, where demos from the four vertical segments AUTOMOTIVE, EMBEDDED, POWER, and SMART will be on display – including a security coffee machine, a hot plate with a predictive maintenance feature, a software-over-the-air demo, and much more.
At Rutronik’s booth in hall C3-312, the distributor's partners will present their latest innovations in their own individual “supplier lounges,” and will all have qualified personnel on hand.