Rutronik24’s activities at the trade show will be geared primarily toward customers from the field of industrial automation with a focus on IoT, wireless, and M2M. In addition to the e-commerce platform itself, which visitors can learn about at the company’s booth, Rutronik24 will have a number of exhibits on display, including a USV, 3-D volume measurement, an LED illumination concept, and wireless demo kits.
Furthermore, the distributor wants to deepen existing relationships with customers and increase brand awareness both nationally and internationally. “The trade show is an excellent opportunity for us to present our range of products and services and increase awareness of the Rutronik24 brand,” says Andrea Bissinger, head of sales, Germany, for Rutronik24. Together with two outside sales employees, she will be available at the booth in the “Smart Connected” pavilion to advise and provide information to visitors. “Over 220,000 industry visitors came to the Hannover Messe fair in 2017. This is the ideal platform for us to present our company and our products,” says Bissinger. Rutronik also exhibited at the fair last year through its distributor Rutronik24.