For the third year in a row, Rutronik has received the "Best Distributor of the Year" award for 2014. Thanks to its fine tuning efforts in the joint sales and marketing strategy, the distributor has seen a growth increase of over 30% with the ASJ products as compared to the previous year. "This increase in sales fully exceeded our expectations. It shows that we have an excellently positioned distributor in Rutronik - and one we have worked with for more than 30 years. This is the reason why we once again recognized Rutronik as the winner this year - quality prevails", says Seah El, Chief Executive Officer at ASJ.
Since the early 1980s, Rutronik has been distributing the full ASJ product portfolio of resistors, with particular success in the automotive and industrial sectors. In the meantime, the joint franchise has expanded beyond Europe into Asia. Due to the merger of Ralec Electronics Corporation and ASJ in 2014, Rutronik is now able to offer a significantly wider range of products, among them such products as the metal plate technology (shunts) and high-precision thin film resistors from Ralec. "ASJ is one of our key suppliers of resistors. "We are extremely pleased to be able to accept this prize for the third year in a row," explained Thomas Rudel, CEO of Rutronik. "We definitely also owe our success to the unconditional support and flexibility of the ASJ team, without which we would not be able to service our customers as extremely fast as we now do."